donderdag 15 november 2012

White Gold: A Look at the 2012 Italian Truffle Trade - The Role of Le Marche

See on Scoop.it - Good Things From Italy - Le Cose Buone d’Italia



For Americans, this time of year means turkeys and pumpkin pies. For Italians, and owners of the world’s most expensive restaurants, it means white truffles. From late October until Christmas, the ten-week season is one of the shortest — and most profitable — on the culinary calendar. But this year, a hot, dry summer has left many patches barren, and some are calling it one of the scarcest truffle seasons ever. Even still, restaurants don’t seem to be having too much trouble tracking truffles down this year. How so? We tracked truffles from Italy to restaurant tables in the U.S. to find out.


Of course, it behooves people in the truffle business to play up the low-stock, high-quality angle since it drives prices astronomically high. “The season hasn’t started as well as we would have liked,” Andrea Pirotti, the mayor of Acqualagna, says. Acqualagna, located in the Le Marche region of Italy on the eastern slope of the Apennines, is considered one of the most important white truffle regions in the world. It’s not as famous as Alba to the north, where people flock for its much followed white truffle auctions in October. But when Alba postponed the auctions with little warning this autumn, Acqualagna and its young mayor were forced into the unlikely role of telling the world what to expect from the 2012 crop. “We’ve seen prices consistently at 3,000 Euros and higher per kilo,” Pirotti says. (That’s $3,817 for about 2.2 pounds; truffle geeks can follow the near-daily fluctuations in Italian truffle export prices here.)


This kind of pricing naturally lends itself to all sorts of marketing gimmicks. Oscar Farinetti, the founder of Eataly, held a press conference at the megamart’s Rome location in October to declare the quality of this year’s limited crop exceptional. When, last weekend, a one-kilo truffle was found near Acqualagna, Farinetti offered to give it to President Obama to celebrate his reelection. The catch, of course, is that Obama has to pick it up himself at Eataly’s New York location.


But how does export price actually affect American restaurants? The price of a decent white truffle — which depends not only on weight, but also on shape, hue, and age — has topped $3,400 per pound this year, says Huntington Beach, California, importer Roberto Saracino. (That’s about twice as much as the export prices.) Restaurant owners are understandably secretive about where they buy truffles and how much they pay for them, but when Saracino and I spoke a few weeks ago he told me he’d shipped about one pound of fresh white truffles to Sirio Ristorante at the Aria Resort & Casino in Las Vegas, Sinatra at the Wynn, and Le Cirque at the Bellagio, where a truffle tasting menu goes for $395 before tip, tax, and wine.


In fact, I knew about that truffle sale before Saracino told me. In the hills above Roccafluvione, a tiny Italian town in the Le Marche region with a single functioning traffic light, 6,000 miles from the Las Vegas Strip, I met Bruno, a shaggy Lagotto Romagnolo — a breed favored by truffle hunters. Bruno had unearthed the biggest white truffle in the batch that was later shipped to Saracino, and then on to his Las Vegas clients. Bruno’s find was a lovely plum-sized specimen, a speckled hazelnut shade (the ideal hue). The dog dug it up on a Monday. It was brushed clean, weighed, and packaged on a Tuesday morning and then shipped by Bruno’s owner, Silvio Trivelli, to Saracino. It arrived in California less than 48 hours after being dug up from the woods of Roccafluvione.


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