woensdag 19 februari 2014

Ferrari the strongest brand in the world

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Once again this year, Ferrari is the strongest brand in the world.Brand Finance awards Ferrari second successive year.Maranello, 18 February – Once again this year, Ferrari is the strongest brand in the world. That is the finding of Brand Finance, the British company, a leader in brand evaluation, which today published the annual Global 500 report.Calculated on the basis of criteria such as financial revenue, but also elements such as fame, customer loyalty and the quality of human resources, the classification saw the Prancing Horse brand take the prize ahead of international colossi such as Coca-Cola, Goole, Hermes and Disney.

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