Two athletes celebrate victory by stretching up towards the heavens to receive the world. This was the vision Silvio Gazzaniga had nearly four decades ago when he entered FIFA’s competition to create a replacement to the original Jules Rimet trophy, won by the Brazilian National Team in the 1970 World Cup final at the Azteca Stadium in Mexico City.
On April 5, 1971, a FIFA committee selected Gazzaniga’s design out of 50 submissions from seven nations, as the replacement to the original FIFA World Cup. Gazzaniga, born in January 1921, in Milan, is a graduate of the Brera Academy, and was working at the Stabilimento Artistico Bertoni when he created the design for the soccer world championship trophy.
Bertoni Srl was founded in 1944 by Dr. Eugenio Losa and by Emilio Bertoni. Dr. Giorgio Losa, son of Eugenio, joined the company in 1975 and is presently the owner and director of the company which created the World Cup Trophy. Dr. Losa was a student when he first accompanied his father, Eugenio, to FIFA headquarters in Zurich in 1972 to submit the model of the newly designed trophy. Nearly four decades later, Dr. Losa can attest to the exponential increase in the popularity of the cup. “In the past, we would only hear of the cup during the period of the world championships,” recalls Losa. “Over the past 15 years, and since the rise of the internet, the trophy has become a well-known symbol, even outside of sporting circles.”
See on panoramitalia.com
via Tumblr http://bit.ly/1n8oqPu