maandag 29 februari 2016

Starbucks to open first coffee shop in Italy - BBC News

See on Scoop.it - La Gazzetta Di Lella - News From Italy - Italiaans Nieuws

Starbucks is taking its boldest step yet by opening its first store in Italy.The American coffee chain promised to enter the birthplace of the espresso “with humility and respect”.The first Starbucks will open in Milan early next year, in partnership with Italian developer Percassi.President Antonio Percassi said: “We know that we are going to face a unique challenge with the opening of the first Starbucks store in Italy.It was a trip to Milan in the 1980s where he saw locals gathered at coffee bars that inspired Howard Schultz, chairman and chief executive of Starbucks, to set up a coffee shop in America. The chain now has 22,000 outlets in 67 countries.
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